The Money Clip Podcast

Episode #37 - Sales and Marketing for Skilled Trades

Series: Business Clips for the Skilled Trades Industry
(Part 2 of 3)
Publish Date: Monday, March 10, 2008
Host: David Wilton, Director, Small Business Banking
Guest: Joel Scopelleti, Carick Home Improvements

Like with any business, sales and marketing plays a critical role in the growth of a skilled trades business. In this episode, guest Joel Scopelleti explains the importance of creating a marketing plan, and gives tips and advice on cost effective ways to build a loyal client base, and increase sales by attracting new customers.

• 00:00 - Intro music.
• 00:31 - Host David Wilton introduces the series, himself, guest Joel Scopelleti and today's topic.
• 01:16 - Where does sales and marketing fit in a business plan?
• 01:50 - What are some sales and marketing best practices for the skilled trades industry?
• 02:43 - Distinguishing your business with a value proposition.
• 03:22 - Turning your business values into a marketing strategy.
• 03:47 - Building your marketing strategy.
• 04:25 - Converting customers to clients and how and why it should be a part of your marketing strategy.
• 06:38 - The importance of referrals to the skilled trades industry.
• 07:55 - What are some of the methods/tactics you use in your marketing strategy?
• 09:39 - How does seasonality and the economy affect your marketing strategy?
• 12:02 - How does the Internet impact your marketing plan?
• 13:18 - Wrap up.
• 13:33 - Outro music.

Related Links
1. Carick Home Improvements
(Please note: This link is external to Scotiabank and is provided for informational purposes only. Scotiabank is not associated with, nor do we recommended or endorse, any products or services found through this link.)

2. Visit us here for more Skilled Trades Resources.